By Deepta Bolaky
 @DeeptaGOMarkets

Apple Reports Third Quarter Results

Apple announced its financial results for the June quarter after the closing bell on Tuesday. The Company reported revenue of $53.8 billion, which represents a 1% increase from the year-ago quarter.

It is the first time in years that the iPhone revenue ($25.99bn) is less than half of Apple’s total revenue. However, the strength of other Apple products has offset the weakness in the flagship product.

“This was our biggest June quarter ever — driven by all-time record revenue from Services, accelerating growth from Wearables, strong performance from iPad and Mac and significant improvement in iPhone trends,” said Tim Cook, Apple’s CEO.

The iPhone business is struggling as consumers are upgrading less often which is prompting Apple to focus on its consumer services like iCloud, the App Store, Apple Music, Apple Pay for diversification and growth. Wearables like Apple Watch, AirPods, and Beats headphones are also products that are growing at an accelerating rate.

The CEO has the tough job of maintaining interest in Apple into the post-iPhone era. The popularity of iPhones is not the same as it used to be. In the last few years, the company reported its first iPhone sales drop and earlier this year, they issued a rare warning that the first-quarter earnings will be weaker than previously expected.

After reaching its peak in early 2018, its share price had been under pressure throughout 2018. After a strong recovery since the beginning of the year, the stock plunged throughout the month of May.

Source: Bloomberg Terminal

Its share price is close to recouping losses made in May. After the release of the quarterly updates, Apple’s share price rose more than 4% in the after-hours trading.

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